The foundation of Internet Marketing is built on the premise of creating multiple streams of income. There are many ways to pull in profits with an online business opportunity.Google AdSense is a program that lets Internet Marketers take full advantage of their website’s traffic by letting them profit from relevant ads by getting paid for both impressions and clicks.One of the best Internet Marketing principles you can master is the art of driving traffic to your site. That knowledge comes through learning about search engine optimization, using content and links to direct visitors to your website, and other advanced techniques that enhance your online business opportunity.If you know the power of getting hits to your site, then you’ll be able to multiply your profits – not just by selling a product or service – but by using Google AdSense in your marketing strategy.If you pass on a good online business opportunity such as using AdSense to get the most out of your traffic, then you could be passing up thousands of dollars each month in potential profits.Making money on the ‘net revolves around being able to reach prospective customers. Without good traffic sense, you can’t make money from programs like Google AdSense that are willing to hand out cash.No matter how great your product is or how appealing your website may be – if it’s empty, your bank account will be too. Google AdSense is one online business opportunity that provides passive income from a source you don’t have to work hard to maintain.No other similar program has the branding that Google AdSense has. It’s a familiar name for those who browse the ‘net and when you allow visitors to utilize the Google Search Tool from your site, ads that fit in with your site’s basic theme will let you profit from clicks and impressions.Google AdSense also lets you test the ads on your site for effectiveness. By using channels, you can get a quick view of your website or pages within a site and compare the performance of the AdSense campaign. By testing your efforts, you can optimize your online business opportunity and tweak any Google AdSense campaigns that need help with their performance.Men and women who are interested in launching a home-based business that centers around the Internet as an avenue for harvesting their income must first learn the power of successful web traffic techniques.Once that step has been achieved, they can employ programs such as Google AdSense to customize the performance of each page within their site. They’ll rake in unimaginable profits just by signing up for an online business opportunity that offers a virtual hands-off way to make money.For those just starting out – or want to hone their existing knowledge and skills for becoming an Internet Marketing success story – software may be the answer that helps them increase their traffic and take advantage of Google AdSense.Everyone wants to generate a steady stream of online profits – but without traffic and without passive income – they’ll be working twice as hard to earn half the amount of money.Google AdSense has different types of ad campaigns you can put together. Text ads come in the form of banners of all sizes – from leader board to button sized. Image ads also use banner positioning to attract the eye of your traffic. They also offer units of text links if you prefer to just have content in your AdSense campaign.Online business opportunities will come and go. But Google AdSense looks promising as a strong investment of very little of your time in exchange for financial rewards that – if used on a good number of sites – can add up to big profits.The AdSense program is free to use. All you have to do is sign up and once approved, start using the traffic techniques you’ve learned to attract visitors and make money when and if they leave your site and click-through to another strategically placed ad.You have complete control over your Google AdSense campaigns. If you see ads that are relevant to your site, but you’d rather not showcase there, all you have to do is use the filtering tool and the traffic you’ve earned won’t see that link again.There are many advantages to building an empire around an online business opportunity and profiting from targeted traffic is like succeeding in direct mail promotions – only using modern technology. With Google AdSense, you’ll revel in your site’s enhancement and use it as a viral tool in making money from multiple resources.

What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson.

As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in my lifetime is.

That was the first place to start with the question of what are the greatest changes in shopping in your lifetime.

Our local green grocer was the most important change in shopping in my lifetime. Beside him was our butcher, a hairdresser and a chemist.

Looking back, we were well catered for as we had quite a few in our suburb. And yes, the greatest changes in shopping in my lifetime were with the small family owned businesses.

Entertainment While Shopping Has Changed
Buying butter was an entertainment in itself.
My sister and I often had to go to a favourite family grocer close by. We were always polite as we asked for a pound or two of butter and other small items.

Out came a big block of wet butter wrapped in grease-proof paper. Brought from the back of the shop, placed on a huge counter top and included two grooved pates.

That was a big change in our shopping in my lifetime… you don’t come across butter bashing nowadays.

Our old friendly Mr. Mahon with the moustache, would cut a square of butter. Lift it to another piece of greaseproof paper with his pates. On it went to the weighing scales, a bit sliced off or added here and there.

Our old grocer would then bash it with gusto, turning it over and over. Upside down and sideways it went, so that it had grooves from the pates, splashes going everywhere, including our faces.

My sister and I thought this was great fun and it always cracked us up. We loved it, as we loved Mahon’s, on the corner, our very favourite grocery shop.

Grocery Shopping
Further afield, we often had to go to another of my mother’s favourite, not so local, green grocer’s. Mr. McKessie, ( spelt phonetically) would take our list, gather the groceries and put them all in a big cardboard box.

And because we were good customers he always delivered them to our house free of charge. But he wasn’t nearly as much fun as old Mr. Mahon. Even so, he was a nice man.

All Things Fresh
So there were very many common services such as home deliveries like:

• Farm eggs

• Fresh vegetables

• Cow’s milk

• Freshly baked bread

• Coal for our open fires

Delivery Services
A man used to come to our house a couple of times a week with farm fresh eggs.

Another used to come every day with fresh vegetables, although my father loved growing his own.

Our milk, topped with beautiful cream, was delivered to our doorstep every single morning.

Unbelievably, come think of it now, our bread came to us in a huge van driven by our “bread-man” named Jerry who became a family friend.

My parents always invited Jerry and his wife to their parties, and there were many during the summer months. Kids and adults all thoroughly enjoyed these times. Alcohol was never included, my parents were teetotallers. Lemonade was a treat, with home made sandwiches and cakes.

The coal-man was another who delivered bags of coal for our open fires. I can still see his sooty face under his tweed cap but I can’t remember his name. We knew them all by name but most of them escape me now.

Mr. Higgins, a service man from the Hoover Company always came to our house to replace our old vacuum cleaner with an updated model.

Our insurance company even sent a man to collect the weekly premium.

People then only paid for their shopping with cash. This in itself has been a huge change in shopping in my lifetime.

In some department stores there was a system whereby the money from the cash registers was transported in a small cylinder on a moving wire track to the central office.

Some Of The Bigger Changes
Some of the bigger changes in shopping were the opening of supermarkets.

• Supermarkets replaced many individual smaller grocery shops. Cash and bank cheques have given way to credit and key cards.

• Internet shopping… the latest trend, but in many minds, doing more harm, to book shops.

• Not many written shopping lists, because mobile phones have taken over.

On a more optimistic note, I hear that book shops are popular again after a decline.

Personal Service Has Most Definitely Changed
So, no one really has to leave home, to purchase almost anything, technology makes it so easy to do online.
And we have a much bigger range of products now, to choose from, and credit cards have given us the greatest ease of payment.

We have longer shopping hours, and weekend shopping. But we have lost the personal service that we oldies had taken for granted and also appreciated.

Because of their frenetic lifestyles, I have heard people say they find shopping very stressful, that is grocery shopping. I’m sure it is when you have to dash home and cook dinner after a days work. I often think there has to be a better, less stressful way.

My mother had the best of both worlds, in the services she had at her disposal. With a full time job looking after 9 people, 7 children plus her and my dad, she was very lucky. Lucky too that she did not have 2 jobs.